apé (pronounced as aahpe) in Italian language means a honey bee. Our products is called ‘apé’ because of its fantastic ability to work continuously like a honey bee.

• Piaggio is a 1.6 billion euro organization with global leadership in two & three wheeler technology.
• Based in Pontedara (Italy) with over 124 years history. The inventors of famous “ape” range of three wheelers.
• Piaggio brand name world over signifies Quality, Reliability & Total customer care.

• Based at Pontedara, Italy.
• The inventors of the famous Vespa & ape’ brand.
• Established in 1884 in Italy.
• Present in over 60 Countries.
• Inventors of Scooters.
• 60 successful years of brand ape’ globally.

• 1946 – Brand “Vespa” took birth
• 1948 – ape’ launched
• 1993 - Launch of piaggio 4 wheelers – Porter / hijet minivan (Daihatsu)
• 1999 – Piaggio started Light Transportation Vehicle (LTV) production in India

Piaggio IN INDIA: National wide 800 + strong network.

• Become a market leader and a world class company, by ensuring:
  • Low cost of manufacture
  • Highly profitable growth
  • Business ethics
  • Sustainable domestic and global competitiveness
  • Maximized stake holders satisfaction & pride
• Through a continuous improvement of process focused on:
  • Total quality
  • Resource productivity
  • Technology
  • Cost effectiveness
• In an environment of:
  • Trust
  • Self confidence
  • Openness
  • Commitment

• Profitability:
• Low Maintenance
• Technologically advanced compact Engine with
  • All Alluminium construction
  • 3 Valves Per Cylinder
  • Auto Decompression
  • Starter safety relay

Best in class technology for less strain on components leading to greater reliability & hence reduced cost of ownership